Search Engine Optimization (SEO)
Words of Wisdom
Search Engine Optimization (SEO) is an integral part of website architecture, providing a platform for attracting targeted audiences that provide higher conversion rates. SEO is used as an integration strategy, combining planned content with Google AdWords advertising campaigns and social media initiatives.
SEO draws audiences through natural, organic search, with the goal of achieving prominent search result placement with relevant search keywords.
Clicks with Value
As with any promotional campaign, attracting sheer numbers of visitors can provide functional branding, but does not guarantee audience engagement. Significant increases in converting traffic are achieved through the careful use of converting keywords.
For example, the keyword search phrase "car mats" is too general when compared to the phrase, "custom car mats" and for conversion into paying customers, "best custom car mats".
Top of the Page
As SEO never guarantees "page one" positioning with search results, Peer Partners recommends effective advertising campaigns with Google AdWords to achieve prominent, top-of-page placement.
